Bio and CV
Accelerating leadership

Last update 30 Jan 2020

Paal Leveraas

Leadership trainer, executive coach, team coach, entrepreneur, storyteller, speaker, consultant


Paal is an experienced coach and team coach. His professional career includes 15+ years in editorial positions in media, founder and co-founder in several startups and, communications advisory services and coaching leaders and teams. Since 2001 he has mainly worked out of his own company, Leveraas AS, based in Oslo, Norway.

Kongsberggata 3
N-0468 Oslo, Norway

Phone: +47 982 16 666
Email: paal (a)
Company page:

From his own leader positions, business oriented journalism and reporting, hard gained entrepreneurial experiences, and consulting and coaching work with business clients, he has gained an in depth understanding of how business works and the strategic and professional challenges today’s leaders face.

He has coached and mentored a great number of business leaders individually and worked with numerous teams.

Paal has a burning passion for the profession of coaching, and in January 2020 he volunteered to chair a committee on behalf of Standard Norge, International Coach Federation, The Norwegian Coach Society (DNCF) and several other stakeholders. The purpose it to develop an official Norwegian Standard for Coaching Services.

Paal is father of three daughters and one son, all grown up today. When he’s not working or spending time with his family, he likes to keep fit by running, cycling, working out and cross country skiing from his winter home in the Norwegian mountains.

He lives and works in Oslo, Norway.


Education and training

  • 1980-1983 – Agder DH (University of Agder) – Systems Analyst and Programmer
  • 2004-05 – Coaches Training Institute, 2004-2005 – Co-Active Coaching Curriculum (Certified Professional Co-Active Coach – CPCC)
  • 2007-09 – Center for Right Relationship, 2006-2009, Organisations and Relationship Systems Coach Curriculum (Certified 2009 – ORSCC)
  • 2016 – HR Management (The HR Academy) – 2016 – a high school accredited study that can be built upon to a Master’s Degree
  • 2007-2018 – Training in TCI’s methodology starting in 2007. Certified CTPC (Certified Team Performance Coach)
  • Several courses related to HR, media relations and leadership development.


Founder and CEO | Leveraas AS | 2004 – current

Leveraas AS has been my operating company entity for delivering coaching, team building experiences, workshops, consulting services and other activities related to developing companies and their people assets.

Through Leveraas AS I’ve delivered services to a vast range of companies, including Aker Solutions, Telenor, DnB Nor, Shell, Norwegian Institute for Biotechnology (NIBIO), NAV (Work- and Welfare Directorate), Nofima, IDG, ABC Startsiden, Netlife Research, L´Oreal,, Lørenskog kommune, Forte Digital, Den norske bokdatabasen, mobileAxept, Noom, Movation, Astra Zeneca, Deltagruppen, BNS, Curious AS,  The Norwegian Computer Society and several others.

Tirsdag morgen | 2010 –>

Tirsdag morgen (Tuesday morning) is a blog and a weekly newsletter with very dedicated subscribers. Tirsdag morgen has a focus on leadership, organizational development and how businesses contribute to society and the larger whole.

Chief Storyteller | The Norwegian Computer Society – 2017 ->

Storytelling is a big part of leadership, whether you aim to lead people or developing a company that takes a lead in it’s market. As a storytelling coach I have helped many companies shape and reimagine themselves, both looking inward or as seen from the outside in. One of the major clients is The Norwegian Computer Society (Den norske dataforening), the second oldest of it’s kind in the world, established in 1953. This influential NGO started rebranding themselves in 2017. I am proud to be part of this process as the «Chief Storyteller».

Communications Manager | HR Norge | Jan 2012 – Sep 2017

Helping Norway’s main professional body for HR professionals, HR Norge, communicate in all channels, including developing communications strategies, being a major contributor in the association’s web based communications initiative, and operative communicative work against the media, members and society at large through articles, video productions and presentations. The engagement has been partly on a consultancy basis, partly as an employee.

Chairman of the Board | Technology of Influence – 2016 – 2019

Technology of Influence is a startup that develops technology for analysing the influence a speaker’s voice has on an audience. The technology as it is today is presented on

Strategic Advisor | Europe Unlimited / Techtour – 2015-2016

Techtour / Europe Unlimited is a Brussels-based major player in the European startup field, hosting large events where founders pitch for investors all across Europe. I was part of the venture in a 3 month period helping the executive team operationalize their strategies.

CEO | Aha! Factory AS – May 2007 – Nov 2011

Aha! Factory was founded in May 2007 with the purpose to deliver tools and training concepts for teams and organizations and build a pool of consultants/coaches trained in similar methodologies. Aha! Was the Nordic partner for Center for Right Relationship and Norwegian distributor of the web-based Ensize toolbox. The company was terminated in 2010 as a consequence of falling market conditions.

Senior Advisor | Movation AS | Jan 2007 – Jan 2008

Movation was jointly owned by Telenor, Fast, BIrdstep, Opera, Nera Satcom, Radionor and Comperio. Its business idea was to be an incubator of innovative projects and use its owner’s competence, skills and global network as a foundation for growth and development. I was one of a team of four senior advisors in Movation, but pulled out in January 2008 as a result of focusing on building up Aha! Factory.

Communications Manager | The Norwegian Computer Society | Oct 2001 – Jan 2004

Half of my time in Pressekanalen (see below) were spent on one client, Den Norske Dataforening (Norwegian Computing Society), were I effectively filled the role as spokesperson and PR & communications manager for the society. One of the major challenges I handled was arranging the Society’s 50th Anniversary Celebration (Rosing 2003), a grand gala dinner with the Crown Prince of Norway, the Prime Minister, several other ministers and more than 400 other guests from the Industry.

CEO | Pressekanalen AS | Oct 2001-Jan 2004

Pressekanalen (The Press Channel) was a PR bureau focusing on cost effective communications with the media for small and medium sized companies in the IT industry.

CEO – Editor in chief  | | Jan 1996 – Oct 2001

In the start of 1996, I started the company Internett Kanal 1 (Internet Channel One) with a partner. Its business idea was to create a plethora of web based niche news sources and communities. It was slightly ahead of its time, but we managed to establish, Europe’s first Internet  Only news outlet, focusing on the IT Industry. is still the market leader in this segment today, now owned by media publishing house  Aller. I held every thinkable position in the venture, from caretaker to CEO, and I was also the one responsible for exporting the concept to other countries, namely Finland, where still publishes its news.

Editor and project leader | Scandinavia Online | Jun 1995 – Jan 1996

Scandinavia Online was originally owned by Telepost, later a Telenor company. I was hired as project leader and editor of this dynamic internet portal that later gained a stock market value of of several billion, before crashing with the dot-com-crash. I’m proud to say that SOL still exists, alive and kicking.

Bureau Chief Northern Europe | IDG News Service | Jan 1995 – Jun 1995

IDG News Service is the “Reuters” of global IT Industry news. I held this exciting position for six months, based in London. Illness in close family forced me to return to Oslo much earlier than planned.

Journalist -> Editor in Chief | Computerworld Norge | Aug 1985 – Jan 1995

In 1985 the Norwegian version of International Data Groups Computerworld was in its infancy, and so was my professional career. I had the pleasure of participating in the fabulous growth of this IT industry news source for ten years, the last five of them as Editor in Chief.



  • Executive coaching, team coaching, relationship systems coaching
  • In depth communications expertise and experience through writing, video, presentations, and facilitating
  • In depth business understanding after founding, and sometimes stumbling, through own ventures
  • Understands how journalists think and act after having “been there”
  • Understands how to use social media to build leverage
  • Good insight in challenges and opportunities related to cultural diversity
  • Highly technologically literate
  • Knows and understands how to use several assessment tools, including DISC, 360-analysis, Team Diagnostic, Work Environment Evaluations and more

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